Showing feedback is one of the most important — and most overlooked — parts of properly positioning a listing for sale.

Modern lockbox systems automatically send standardized feedback requests to buyer agents after showings, asking them to share how their clients reacted to the property. 

In theory, that sounds helpful.

In practice, those generic emails and text messages are often overlooked, ignored, or quickly dismissed because they’re simply another automated notification arriving after showing houses all day.

As a result, many listings receive little meaningful feedback, and valuable insight into how buyers and agents are actually reacting to a property is never gathered.

That information is crucial.

Pricing concerns. Condition concerns. How the home compares to competing properties. Features buyers love. Comments that repeatedly surface. Positive reactions. Indications that buyers are considering offers.

Those insights help determine whether a property is properly positioned in the market, whether adjustments should be considered, or whether current strategies are gaining the traction we hoped to create.

Our lockbox technology alerts us as soon as a showing has taken place, allowing C.J. to follow up quickly while buyers’ reactions and agents’ observations are still top of mind.

Rather than relying on generic automated requests, she persistently reaches out directly to buyer agents by phone, text, and email to gather meaningful feedback. 

That information becomes valuable market intelligence.

It  helps us understand how buyers are responding to the property, identify meaningful patterns, and keep our sellers informed.

Together, we can make timely, well-informed decisions that strengthen positioning and improve the opportunity for a successful sale.

Preparation. Positioning. Negotiation. Results.