This 44+ acre Liberty Hill ranch property was referred to us by longtime friends and past clients.

Helping them sell a family ranch was a responsibility we did not take lightly.

Acreage properties are different from traditional residential homes, and they should not be marketed the same way.

That understanding is personal for us.

C.J. and I live on a 225-acre family ranch, where we enjoy the wildlife, open landscapes, ranch work, quiet evenings, and beautiful sunrises that come with country living.

I also spent much of my childhood and early adulthood around ranch life and once operated a small cattle business near Florence with approximately 80 head.

Our own ranch background, combined with decades of experience helping clients buy and sell land throughout Central Texas, gives us a practical understanding of what acreage buyers are really evaluating and what makes these properties valuable beyond the house itself.

This ranch offered a compelling combination of usable pasture, long-range views, mature oak trees, privacy, and a ranch-style home that fit naturally within the land.

Acreage buyers evaluate property differently.

They are not simply deciding whether they like the home.

They are also evaluating how the land functions and whether it supports the way they intend to use it.

That may include livestock capacity, agricultural exemptions, mineral rights, leases, water sources, perimeter and cross fencing, internal roads, barns, outbuildings, and other ranch improvements.

At the same time, they are considering the setting itself: the homesite, views, trees, terrain, privacy, access, and whether the land and improvements work together as a complete property.

Our responsibility was to make sure buyers understood those strengths from the beginning of the marketing process.

From the long private drive and coastal Bermuda pastures to the barn, supporting outbuildings, elevated homesite, mature oak coverage, and overall layout of the land, every part of the property helped shape how it was intentionally positioned, photographed, marketed, and its true story told. 

Over the years, we have learned that strong acreage representation requires much more than placing a property in the MLS.

It requires thoughtful preparation, clear presentation, market knowledge, practical land experience, and an understanding of what acreage buyers are truly evaluating.

The result was a successful sale that showcased both the function of the land and the lifestyle it offered, while helping the family transition an important, long-held property to its next owner.

Helping friends and past clients navigate this family ranch sale made these words from Traci especially meaningful to us:

“Jon and CJ are amazing!

We have used Pfau & Company Realtors multiple times in Georgetown, Liberty Hill and Marble Falls and highly recommend their professional services. They go above and beyond every single time!!” — Traci Shillingburg

Preparation matters. Positioning matters. Negotiation matters.

And when selling acreage property, experienced representation can make a meaningful difference in how the land is understood, positioned, and ultimately valued by the market.

Preparation. Positioning. Negotiation. Results.