Showing feedback is one of the most important — and most overlooked — parts of properly positioning a listing for sale.

Modern lockbox systems automatically send feedback requests after showings, but most are ignored. As a result, many agents lose valuable insight into how buyers and agents are actually reacting to a property.

That information matters. Pricing concerns. Condition concerns. How the home compares to competing properties. Features buyers love. Objections that repeatedly surface.

Those details help determine whether a property is properly positioned in the market or whether adjustments are needed to improve activity and results.

C.J. takes this responsibility extremely seriously.

She consistently follows up with showing agents directly by phone, text, and email to gather meaningful feedback — not generic automated responses.

That information helps us evaluate market reaction, identify patterns, strengthen positioning, and make informed decisions throughout the listing process.

Preparation. Positioning. Negotiation. Results.